Stories in a Black Box
My wife’s encaustic paintings (made of beeswax) are hanging in Boston at The Brant Gallery (on the 3rd floor of South Building at Mass Art) until May 30. She was also chosen to have a solo show at Medallion Gallery. Hopefully she can get some exposure at the next opening and get to the “next level”. The exhibitions are part of Naveed Nour’s Photo Emerge project. He is trying to promote fine art photography in Boston. Both of my parents are also artists, but they live in Florida. There are more buyers down there and the art scene seems to be closer to a meritocracy. My impression is that in Boston, art is more of an academic pursuit where overcoming obscurity is governed by a certain clique.
Selling fine art on the web is undoubtedly a challenge! Perhaps it is possible for well-known artists where markets for their work are already established. For emerging artists, I think that the sense of exclusivity of ownership of the product is important but difficult to communicate through a web site. Perhaps there is a way to accomplish this with a very interactive application that learns something about the potential patron.